机会卡
复制这张空白模板；没有证据时保留“未知/未检查”，不要填演示成绩。
{
"templateId": "template.opportunity-card",
"stageId": "01-search-opportunity",
"fields": [
{
"id": "opportunity-card.audience",
"label": "目标读者",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "opportunity-card.context",
"label": "发生问题的情境",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "opportunity-card.question",
"label": "原始问题",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "opportunity-card.intent",
"label": "希望完成的任务",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "opportunity-card.evidence",
"label": "需求证据：来源、日期、原话或摘要",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "opportunity-card.regionLanguage",
"label": "地区与语言",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "opportunity-card.resultReview",
"label": "查询、检查日期、结果类型与未解决的问题",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "opportunity-card.distinctiveHelp",
"label": "我能提供的具体帮助",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "opportunity-card.volume",
"label": "搜索量：数值及来源，或未知",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "opportunity-card.decision",
"label": "选择/暂缓及理由",
"value": null,
"evidenceStatus": "not-checked"
}
]
}页面简报
复制这张空白模板；没有证据时保留“未知/未检查”，不要填演示成绩。
{
"templateId": "template.page-brief",
"stageId": "02-page-plan",
"fields": [
{
"id": "page-brief.readerOutcome",
"label": "读者完成标准",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "page-brief.format",
"label": "页面类型与理由",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "page-brief.targetUrl",
"label": "目标 URL 或计划路径",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "page-brief.createOrUpdate",
"label": "新建/更新及与现页关系",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "page-brief.title",
"label": "工作标题",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "page-brief.outline",
"label": "章节与每节要解决的问题",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "page-brief.evidenceMap",
"label": "每节证据与素材",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "page-brief.internalLinks",
"label": "从哪里进入、链接到哪里",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "page-brief.locales",
"label": "语言版本对应关系",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "page-brief.nextAction",
"label": "读者下一步",
"value": null,
"evidenceStatus": "not-checked"
}
]
}内容包
复制这张空白模板；没有证据时保留“未知/未检查”，不要填演示成绩。
{
"templateId": "template.content-package",
"stageId": "03-content-production",
"fields": [
{
"id": "content-package.body",
"label": "正文文件或草稿链接",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "content-package.metadata",
"label": "title 与 description",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "content-package.facts",
"label": "事实—来源—核查日—测试状态",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "content-package.assets",
"label": "素材、权利说明、替代文本",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "content-package.links",
"label": "站内与外部来源链接",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "content-package.reviewer",
"label": "作者/审阅者与范围",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "content-package.locales",
"label": "中英文内容位置",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "content-package.walkthrough",
"label": "试读问题与修复",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "content-package.unresolved",
"label": "仍未解决的问题",
"value": null,
"evidenceStatus": "not-checked"
}
]
}发布检查单
复制这张空白模板；没有证据时保留“未知/未检查”，不要填演示成绩。
{
"templateId": "template.release-checklist",
"stageId": "04-publish-check",
"fields": [
{
"id": "release-checklist.authorization",
"label": "发布范围与权限",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "release-checklist.version",
"label": "版本与回滚点",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "release-checklist.url",
"label": "最终线上 URL 与检查时间",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "release-checklist.delivery",
"label": "响应、跳转、正文、资源、手机端",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "release-checklist.directives",
"label": "robots.txt、robots meta、X-Robots-Tag",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "release-checklist.canonical",
"label": "声明 canonical 与适用的索引证据",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "release-checklist.sitemap",
"label": "sitemap 网址、内容检查、提交状态",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "release-checklist.locales",
"label": "语言切换与 hreflang",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "release-checklist.inspection",
"label": "已保存索引信息与实时测试分列",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "release-checklist.unverified",
"label": "未检查项与复查条件",
"value": null,
"evidenceStatus": "not-checked"
}
]
}发现与推广日志
复制这张空白模板；没有证据时保留“未知/未检查”，不要填演示成绩。
{
"templateId": "template.discovery-log",
"stageId": "05-discovery-promotion",
"fields": [
{
"id": "discovery-log.internalEntry",
"label": "站内入口、链接文字和验证",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "discovery-log.channel",
"label": "外部渠道、受众与规则",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "discovery-log.copy",
"label": "有上下文的草稿",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "discovery-log.permission",
"label": "发送范围与批准记录",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "discovery-log.status",
"label": "未发送/已发送及时间",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "discovery-log.campaign",
"label": "如适用：source/medium/campaign",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "discovery-log.observations",
"label": "实际访问/反馈及证据",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "discovery-log.unknowns",
"label": "无法测量或确认的事项",
"value": null,
"evidenceStatus": "not-checked"
}
]
}改进与复盘卡
复制这张空白模板；没有证据时保留“未知/未检查”，不要填演示成绩。
{
"templateId": "template.iteration-card",
"stageId": "06-measure-iterate",
"fields": [
{
"id": "iteration-card.goal",
"label": "主要目标与页面",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "iteration-card.baseline",
"label": "基线来源、周期、筛选、缺失项",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "iteration-card.metrics",
"label": "点击/展示/CTR/位置及业务目标分列",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "iteration-card.hypothesis",
"label": "问题与证据",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "iteration-card.change",
"label": "改动、上线时间与回滚点",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "iteration-card.reviewWindow",
"label": "复查时间与比较范围",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "iteration-card.confounders",
"label": "同期变化、季节与数据限制",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "iteration-card.observation",
"label": "实际观察，不作无证据因果断言",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "iteration-card.decision",
"label": "保留/回滚/继续观察/返回阶段",
"value": null,
"evidenceStatus": "not-checked"
},
{
"id": "iteration-card.ownerNext",
"label": "负责人、下一步和触发条件",
"value": null,
"evidenceStatus": "not-checked"
}
]
}